We’ve been talking a lot about Instagram lately. We’re not hating on the platform, merely examining things that come with it; image, transparency, identity.

Let’s take the fitness movement for example. Fitness models, body builders, personal trainers they push and promote their programs, diets, supplements, that horrid “fit tea”  to the masses and yes, a lot of the times it works. Hell, my husband recently hired his very first personal trainer and he found him on Instagram.

Rosalyn planking the wrong way (as usual) during a Nike workout in downtown Toronto. Photo: @doncharleone

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